The
Atlantic has good piece on conspicuous consumption, and it got me to
thinking about one of my favorite topics: the poor elite, who we invariably associate with hip-hop culture. Broke people who front rich. As I mention on my personal blog, Bill's daughter Evin Cosby confided recently that she doesn't get down with the "Poor Elite." Evin has issues.I’m
always fascinated by people who decry the present state of hip-hop’s
materialism. Materialism has been part and parcel of popular hip-hop culture,
because it is ingrained in the American dream: the civil rights movement was
about the right to be treated as equals, YES, but it was also about the access
to consumables and artifacts that would signal affluence and status to the
wider world. The right to move closer to white people, buy Brooks Brothers
suits and drive a Cadillac, so that everyone could know exactly how invested in
the Dream you were.
Hip-hop culture has always been about
marginalized (Afro-black and Latino) peoples acquiring the Dream from the
fringe, using conventional and non-conventional means. So it makes perfect
sense that hip-hop culture embraces conspicuous consumption as a means of expression:
it’s not only a status symbol, but it says “we are living the Dream on our
terms.” People in the ‘hood are no different than the people in the ‘burbs:
they want the approval and adoration of their peers. They want someone—everyone—to
pat them on the back and tell them that they’ve made it. White people look at
rappers showing off their (rented) houses, cars and jewelry on MTV Cribs and
ask “why?” Young black kids, who only know poverty, but know that anything can
happen in America, ask “why not?”
The Dream means so many different
things to so many people. To some folks, the ability to buy the newest Jordans
is their dream: throwing
away money is a simple American pleasure that many of
people of color cannot enjoy. But the Poor Elite want to show you that frivolous
spending is not just the avocation of white folks: they can be frivolous too.
What do you think about that?