I'm not a fan of the "entourage:" I'll crew-up,
but you'll never see me screwed-up in anyone's posse, following them from store
to store, laughing at all their jokes. Fetching their latte. The
Wall Street Journal reports that sport figures are starting to reject the
conventional entourage porked up with yes-men and hangers-on in favor of
cutting the fat and employing select friends and family as business partners.
On the surface, this certainly sounds like a good idea---when
you come into a lot of money, who can you trust if not your people? Still, I'm
not sure if you'd want your people working for you, particularly not the same
cats you go to strip bars with. Next thing you know, they're making it rain
with your company's quarterly profits. Not a good look.
The difference between a crew and an entourage is that in a
crew, everyone's equal. In an entourage, one person is the host, and everyone
around them is a parasite. Paying people to hang out with you is a bad idea anyway,
because if you're that desperate for company, maybe what you really need is the
space to figure out why. But employing these same cats to run your business
affairs? That's a bad idea gone worse.
Business and family never make a good mix, and there's a
reason why your drinking buddy isn't running a multi-million dollar company-he
doesn't have the credentials, and neither does your Aunt May-May or Cousin June
Bug. Even if they have education and experience, people that really like their
friends and family don't go into business with them.
Would you ever employ a friend to run your business?