Marc,
Did
you see it? Did you see
Barack brush his shoulders off?
Like
every other hip-hop generation voter in America
I went crazy when he did it. I almost couldn’t believe it. It was a perfect
moment.
Barack's
key constituencies are tough because they are his most important assets and his
most visible liabilities: African Americans and young people. Within Barack’s
diverse coalition black folks, city dwellers and young voters are his steadfast
allies, but his opponents consistently use race and age to label him
unqualified and inexperienced.
Barack
needs to keep his black, urban and young voters while adding
laborers,suburbanites, seniors and rural folks into a winning coalition. Great
campaigners know how to talk to multiple audiences at once. They send
solidarity signals to some while allowing others to remain blissfully unaware.
W.
is a master of this “dog-whistle” politics. Especially
in his first term, Bush sent piercing rhetorical signals to evangelicals that
the rest of the audience was completely incapable of hearing because they don't
get the reference. Think “wonder-working power” during his State of The
Union address and “Dred Scott” references
during his abortion answers in a debate with Kerry. These are crystal clear
signals to some but mean nothing to others.
Marc,
last week you said Obama would have to be more like Bush. Well, Barack gave us
the dog-whistle remix this week and it was hot.
Barack
is much more earnest than Bush. His coalition strategy has been explicit. Obama
articulates the reasons we have shared interests and encourages us to see past
difference. This is why many of us Barackers are so excited about his
candidacy.
But
political campaigning is not only about earnest argument. It is also about
strategy. When Obama brushed his shoulders off he took the secret handshake
platinum.
He
displayed all the familiar self-assurance and bravado of the hip-hop emcee. The
people who got-it went nuts, while those who don’t know hip-hop just thought he
was being funny and confident. This moment hit YouTube and went viral in a
matter of hours. It was a signal of solidarity with his base of young, urban,
black and brown voters. We loved it.
Marc,
if Barack is listening to Jay-Z what do you think are his favorite cuts these
days? 99 Problems maybe?
Melissa